It is a very sad fact that there are many businesses out there (even dare I say it some of the $200 Lash Artists!) who market themselves as high quality Lash Stylists, but then use cheap Lash products. I know our customers, and I know they want what they pay for… and what they pay for is quality products supplied by a professional. If you paid top dollar for a service, would you want to walk around with fake product? No way you would want the real deal! Think about the analogy of the Prada handbag rip-off, bought from a vendor at a Piazza in Rome... I was in Italy for my 30th and purchased one of these knock-off bags, it was a Prada, I thought, hey it's pretty… Who will know...? Of course the super-glued gold Prada logo fell off within a few days. Hmmm not really value for money after all!

Before I get sidetracked thinking about Italy! Back to Lashes. Lets do some simple maths so we can see the difference in cost between our products and cheaper products.

Let's take a 12 line tray of quality Lashform Mink Lash Extensions which should usually do for at least 12 clients
Pricing:

• A quality $32 tray – Lashform price for mixed trays, means your cost per client is $2.67

• A cheaper $20 tray, means your cost per client is $1.67

• An even cheaper $16 tray, means your cost per client is $1.33

Now you can clearly see for the superior Lashform Mink Lash tray we are only talking about a difference of a couple of dollars at the most per client! Is a couple of dollars really worth losing valuable clients over?