Our Story
FOUNDER – LISA WHITE
From the first moment I heard about eyelash extensions I was completely captivated. Mascara was the one item of make-up I could not live without. I was the type of girl who would secretly reapply after a swim (yes, that was me). I was completely and utterly addicted! My natural mother was the first to show me eyelash extensions while using them as a confidence booster after a course of Chemotherapy. They looked absolutely amazing and they fascinated me. I couldn't see where or how they were attached. There was nothing glued to the skin and no signs of any joins. I was impressed and intrigued. I made an appointment for myself, after which I was hooked! My mascara days were well and truly over! I loved them so much I decided to become a Lash Stylist and within a few weeks undertook the available training, which started my journey to become a Certified Lash Stylist, and then a Lash Extension Trainer. This ultimately led me to creating my own brand, Lashform, and my own Lashform Training Program. I am dedicated to ensure Lashform will always offer the very best and safest products available. Products that are made in countries where the beauty industry is regulated and manufactured by companies highly invested in being at the forefront of new technologies and constantly striving for perfection. I am extremely proud of the reputation Lashform has built for offering the best products and most comprehensive Certified Training, which even the most esteemed Salons and Day Spas are proud to offer their clients. Georgia (my right hand lady) has been with Lashform since Feb 2017 and is also very passionate within the industry. Georgia dispatches orders, maintains our social media platforms, responds to enquires, provides training along with ongoing support to those interested in becoming Lash Artists. Our small team all have a passion for providing high quality products with a professional and efficient service to our distribution customers. We share our beautiful little cottage on brougham street with two other businesses who are also dedicated to provide the very best quality service to their clients; Natalie Gibson Skin and brows and Refine Asthetics.
"At Lashform we promise... To be the premium choice for eyelash extension products. Our aim is to achieve a sense of style, a high level of sophistication and most importantly a reassurance of quality. Lashform celebrates women, embraces femininity and encourages women to accept nothing less than the very best. Lashform is a community of skilled technicians who share knowledge and inspire the utmost confidence in their clients." - Lisa White