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Our Story

FOUNDER – LISA WHITE

From the first moment I heard about eyelash extensions I was completely captivated. Mascara was the one item of make-up I could not live without. I was the type of girl who would secretly reapply after a swim (yes, that was me). I was completely and utterly addicted!

​ My natural mother was the first to show me eyelash extensions while using them as a confidence booster after a course of Chemotherapy. They looked absolutely amazing and they fascinated me. I couldn't see where or how they were attached. There was nothing glued to the skin and no signs of any joins. I was impressed and intrigued. I made an appointment for myself, after which I was hooked! My mascara days were well and truly over! I loved them so much I decided to become a Lash Stylist and within a few weeks undertook the available training, which started my journey to become a Certified Lash Stylist, and then a Lash Extension Trainer. This ultimately led me to creating my own brand, Lashform, and my own Lashform Training Program. ​

I am dedicated to ensure Lashform will always offer the very best and safest products available. Products that are made in countries where the beauty industry is regulated and manufactured by companies highly invested in being at the forefront of new technologies and constantly striving for perfection. I am extremely proud of the reputation Lashform has built for offering the best products and most comprehensive Certified Training, which even the most esteemed Salons and Day Spas are proud to offer their clients.

In 2012 I joined forces with Emily Millsteed who I trained to be a Lash Stylist years earlier. Emily is now a Lashform Educator and a fellow Director of Lashform. Emily shares my passion for Lashform and together we are looking to take Lashform to the next level. Emily has been the driving force behind our beautiful new website, has launched and maintains our social media platforms and shares my passion for product perfection...she makes everything beautiful in our 'Lash World' and I'm truely grateful to her and love her dearly.